Na, probably even lower. And it really doesn't matter anyway. If their
current site supports their company in a manner acceptable to the
company, it really makes no difference if they lose 10, 20, even 50% of
customers. And that is the part of the equation that we don't know.
this company may be turning customers away because they have to much
business. We don't know.
Then you don't know if they are doing OK either with the otherside of
the coin on percentage figures.
Ok, let's use the lowest figure of "even 50%" you said that "really
makes no difference" if they lost those customers and say that the
site averaged turning 50% of their hits into sales - then that means
they lowered themselves to only half of that 50% for profits/income.
So how can you say "it makes no difference if they lose 10, 20, even
50% of customers"? Not every hit to a site turns into a sale for that
site so you have to consider another set of averages. If their
conversion rate is lower than 50% ... then the company may hindering
its growth potential or turning a higher profit margin.
In theory this is correct, but in reality there is a very good
possibility they do no want or need those customers. We don't know for
sure do we. Anything we say about the gain or loss of their customer is
purely speculation isn't it?
There is also a good possibility they do want and need those customers
- based on the purpose of the site itself. If someone purposefully
creates a site with the intention of promoting their business or
goods, I don't think they spent that time creating it while thinking
"well, I really don't need or want customers as a result of it".
[snip]
There is nothing wrong with turning customers away if you can not handle
the additional business.
You are the only one speculating that the people behind the site could
not handle additional business - the others have been saying that the
site is potentially turning away customers but not for the reasoning
of "turning away customers if you can not handle the additional
business". There's a big difference.
If a business sets up shop and has the only entrance to their store
being a doggie style door ... are they turning away business due to
'having enough already" or "limiting themselves" to only those who can
enter through the entry point provided by the shop?
To expand on someone's dumb analogy about a
car mechanic and my car. Does it help to have a master-mechanic if they
are too busy working to work on your car?
Can a mechanics shop afford to keep 5 master mechanics or hiring 2 or
3 more on the payroll if they are turning away customers due to bad
layout or business decisions?
Carol