Do The Search Engines Know Your Website?

Discussion in 'HTML' started by bs866806@163.com, Jan 8, 2008.

  1. Guest

    Are you considering a search engine promotion campaign to improve your
    website's search engine visibility? To aid in your decision, have you
    checked your website to determine its search engine awareness?

    Perhaps you may be thinking why do I need to check my website? Do you
    remember going to the doctor for an illness? Hopefully, your doctor
    performed some tests to diagnose your illness before prescribing your
    medication. If not, you may have gotten some very undesirable results.

    In the case of your website, you need to diagnose the patient and
    determine the extent of your website's search engine visibility. Based
    on your findings, you can decide to focus on standard search results
    or paid search results.

    Your checks should be done in the Google and Yahoo search engines
    since they are the major search engines in today's marketplace. As an
    option, you should consider MSN since they have recently released
    their search engine. It is only a matter of time before they are
    considered a player, if not already.

    Your first check determines if your website is indexed in Google or
    Yahoo. Think about the card catalog in your library. Each book has a
    card in the card catalog signifying the indexing of the book in the
    library. In this exercise you'll check if your website has a "card" in
    the Google or Yahoo card catalog.

    The first exercise is opening your web browser to the Google - www.google.com,
    Yahoo - www.yahoo.com or MSN - www.msn.com website. Enter your
    website's URL, www.yourdomainname.com, in the search box and review
    the search results. Your website's domain name or URL should appear in
    the search results if your site is indexed.

    If just the domain name or URL is listed, the website has been indexed
    but not crawled by the search engine spider. A domain name and several
    lines of descriptive text indicate the website has been crawled by the
    search engine spider to determine the website's content. Also, look
    for the link "Cached Page" or a similar phrase. This is another
    indication the website has been crawled for content by the search
    engine.

    Now, you should know if your website is indexed and has a "card" in
    the search engine card catalog. Your second check evaluates the extent
    of your website's indexing by determining which website pages are
    indexed by the respective search engine.

    The second exercise is opening your web browser to the Google, Yahoo
    or MSN website. Enter the "site" command and your website's URL in the
    search box in the format "site:www.yourdomainname.com" (quotation
    marks not required) and review the search results. All of your
    website's pages indexed by the queried search engine should be listed.
    At the top of the search results screen look for "Results X - Y of
    about Z from www.yourdomainname.com" or a similar phrase. The value
    for Z indicates the total number of pages indexed by the queried
    search engine for your website.

    In addition, you might see the comment "repeat the search with the
    omitted results included" in the results listing. Since the search
    engine does not always show the entire listing, you can click the link
    and view the complete list of your website's indexed pages.

    Your third check determines the number of inbound links from other
    websites to your website. The number of inbound links is very
    important in the ranking algorithms of many of the search engines. The
    commands for this exercise are slightly different between the search
    engines. We'll review the commands for the three major search engines.
    The other search engines have similar commands.

    Google & MSN

    Open your web browser to the Google or MSN website. Enter the "link"
    command and your website's URL in the search box in the format "link:
    www.yourdomainname.com" (quotation marks not required) and review the
    search results.

    All the external website pages linked to your website and indexed by
    the queried search engine should be listed. At the top of the search
    results screen look for "Results X - Y of Z linking to www.yourdomainname.com"
    or a similar phrase. The value for Z indicates the total number of
    externally linked pages to your website.

    Yahoo

    Open your web browser and go to the Yahoo website. Enter the
    "linkdomain" and "-site" command and your website's URL in the search
    box in the format "linkdomain:www.yourdomainname.com -
    site:www.yourdomainname.com" (quotation marks not required). The "-
    site" command is used exclude the internally linked website pages from
    the results.

    Review the search results. All the external website pages linked to
    your website and indexed by Yahoo should be listed. At the top right
    of the search results screen look for "Results X - Y of Z linking to
    www.yourdomainname.com." The value for Z indicates the total number of
    externally linked pages to your website.

    Do not be alarmed if the displayed results from Yahoo and MSN are
    significantly different from Google. Recently, Google began displaying
    limited or no results from the "link" command. The general conclusion
    from the search engine optimization community was that Google felt
    disclosing the link information might possibly share too much
    information regarding their ranking algorithm and its impact on a
    specific website.

    From these three simple checks you should have determined if the
    search engines know the existence of your website and be prepared to
    select the proper search engine promotion campaign. A pay-per-click
    search engine campaign would be a good choice if your website's search
    engine visibility is limited and the time deadline to achieve your
    desired search engine rankings is short. If the time to achieve the
    desired search engine rankings is not critical to your website's
    marketing plans, then a search engine optimization campaign to improve
    the standard search results could be a logical decision.

    http://cncarrental.cn/html/Internet/20060929/31814.html
     
    , Jan 8, 2008
    #1
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