early ecom crit

[mark | r]

www.iosilver.co.uk/site/list.htm

www.iosilver.co.uk/site/product.htm

can y'all please have a look and let me know - DOES IT SELL, is it(does it
appear to be) easy to use?

mark

 

[SpaceGirl]

www.iosilver.co.uk/site/list.htm

www.iosilver.co.uk/site/product.htm

can y'all please have a look and let me know - DOES IT SELL, is it(does it
appear to be) easy to use?

mark

It's nice, but I'd probably reverse out all the colours. All the pale
colours wash out the silver of the rings - if it were a dark background
the rings would really stand out. But, I like the design anyway It
seems like it would be easy to use.

--


x theSpaceGirl (miranda)

# lead designer @ http://www.dhnewmedia.com #
# remove NO SPAM to email, or use form on website #

 

[Jan Faerber]

www.iosilver.co.uk/site/list.htm

www.iosilver.co.uk/site/product.htm

can y'all please have a look and let me know - DOES IT SELL, is it(does it
appear to be) easy to use?

mark

Yes, I agree with SpaceGirl.
I looks really good but to have just a simple white background
is a little bit 'wanted'. It does not really seem to be
the exact color. You can do it. But there are many colors.
This silver-green is very dominant. When you buy jewels
it is a very indiviual choice.

The other thing is that you have the prices on the first load.
'Don't talk about the money!' - If you want to buy a nice ring
money should not be the problem. It is a matter of taste.

 

[Tomas Holm]

Layout is easy and basic.
The colours are too soft IMO. I imagine your idea was to let the jewlery
"stand out" and let the rest of the contents stand back, but that does not
happen.
Why the "icon" by every category in the meny?

Another completly different question - will anyone buy jewlery online?

(I dont seem to be on a good mood today, do I?)



/Tomas

 

[mark | r]

ah im trying not to repeat what we did with mad.neue.co.uk

 

[mark | r]

Layout is easy and basic.
The colours are too soft IMO. I imagine your idea was to let the jewlery
"stand out" and let the rest of the contents stand back, but that does not
happen.

Yup thats the reason - the images we're going to use a probably going to be
on bright backgrounds so it shouldnt be so washed out. ?(hopefully)

Why the "icon" by every category in the meny?

why not?

Another completly different question - will anyone buy jewlery online?

according to overture keyword research tool yes they do in their thousands a
month - even the big players are getting into the online market
www.geraldonline.co.uk (ratners) and fhinds are big bricks and mortar
operations that seem to be doing well (gerldonline is online only)

(I dont seem to be on a good mood today, do I?)

cheer up ya mongy bleeder

mark

 

[Toby Inkster]

It's nice, but I'd probably reverse out all the colours. All the pale
colours wash out the silver of the rings - if it were a dark background
the rings would really stand out.

True. I'm sure most people are familiar with the famous De Beer ads for
diamonds. (Spoof of one here - http://www.subliminalworld.org/debeer.jpg)

They use black backgrounds, white serif text and greyscale images (though
full colour images for the jewelry). It looks classy and makes the jewelry
stand out.

Of course, on a computer screen dark backgrounds and light serif text are
not very legible unless you whack up the font size.

Perhaps reverse the scheme then and use black serif text on a white
background, with greyscale images (and colour for the jewelry)? Then
perhaps the jewelry won't stand out quite as well though. Many jewelers
seem to add a grey shadow effect to get around that.

 

[Tomas Holm]

Yup thats the reason - the images we're going to use a probably going to be
on bright backgrounds so it shouldnt be so washed out. ?(hopefully)

Make sure, though...

why not?

Because I think they are there because the software makes it possible to put
them there - and not because they serve a purpose. IMO - loose them.

according to overture keyword research tool yes they do in their thousands a
month - even the big players are getting into the online market
www.geraldonline.co.uk (ratners) and fhinds are big bricks and mortar
operations that seem to be doing well (gerldonline is online only)

Exciting! Personally I would never buy jewlery online...

cheer up ya mongy bleeder

Thanks! (Though I understood half of that )

/Tomas

 

[The Doormouse]

www.iosilver.co.uk/site/list.htm

It might sell if I could read it.

The Doormouse

 

[mark | r]

let me guess... you dont like the grey text and you want it to stretch 100%
across the screen....

lol

mark

 

[The Doormouse]

let me guess... you dont like the grey text and you want it to stretch
100% across the screen....

The cyan is just too weak for the menu items at left. Plus, that line at
the very top of the page should go away.

Everything else is very nice!

The Doormouse

 

[mark | r]

line at the top of the page? - you mean the gap in mozilla? i dont know
where thats coming from? - any help

mark

 

[Karl Groves]

www.iosilver.co.uk/site/list.htm

www.iosilver.co.uk/site/product.htm

can y'all please have a look and let me know - DOES IT SELL, is it(does it
appear to be) easy to use?

In order to truly know whether it is "easy to use", you need to conduct a
formal test with participants who fit your user base.
Just off the top of my head, I will say that there is way too much
navigation below the fold.

Your "add to basket" link on the "list" page does not go to the basket and
does not actually add anything to the basket, but rather goes to a product
detail page.
You need to relabel that link as "View detail", or make it actually add the
product to the basket. Also, I have no idea what the hell those two little
symbols next to the "add to basket" link are supposed to mean.

You only have sample listings there right now, but ultimately you'll want to
make sure you're displaying relevant data that will allow users to compare
real data to the other listings. In fact, an ability to select multiple
items for comparison will help quite a bit.

The interaction flow of adding the product to the basket is absolutely
critical to converting "browsers" to "buyers". If you don't get that right,
you will suffer a lot of lost sales. Emulate amazon.com here, because they
do a great job. We've just finished usability tests on a Fortune 200
wireless company and their "add to cart" interaction flow was totally
screwed.

Good luck!

Karl

 

[Matt Bostock]

The colours don't do it for me Mark I'm afraid.

Matt

 

[kchayka]

www.iosilver.co.uk/site/product.htm

can y'all please have a look and let me know - DOES IT SELL

Hmmm...

"This breathtaking new work of divine jewellery art radiates with the
fire of a sparkling solitaire diamond as it shimmers for all eternity at
the heart of a luxurious nine carat gold fingerband. Each breathtaking
ring features two tiny rhodium plated footprints beautifully set into
the graceful shoulders of its sophisticated form."

Does the overabundance of adjectives really make the product sound more
attractive? I'm not so sure it does. It tends to turn me off, but then
I'm probably not in the target market.

At what point do you stop sounding appealing and start sounding like a
used-car salesman?

 

[Neal]

This breathtaking new work of divine jewellery art...
Each breathtaking ring ...

I can't breathe!

 

[The Doormouse]

line at the top of the page? - you mean the gap in mozilla? i dont know
where thats coming from? - any help

"Designer Sterling Silver Jewellery. Contemporary Ring, Bracelett, Earring,
Necklace & Commissioned Jewellery Items"

- delete that whole line, it's unnecessary

The Doormouse

 

[mark | r]

actually the first 125 chars are used by the search engines to provide the
description - so its VERY necessary!

mark

 

[mark | r]

copy is pinched from a competitor - we're just dumping stuff in for now to
see how it looks

mark

 

[The Doormouse]

actually the first 125 chars are used by the search engines to provide
the description - so its VERY necessary!

You are in a precarious position - search engine optimization versus visual
design. I would ditch the words and place them in a META tag. Of course, a
search engine may ignore the META tags. The actual content of the page will
serve you better than tweaks, which is what the top line is (a tweak). Go
with the intent of the search engine. The intent of the search engine is to
index your page based on actual content, not SPAM SPAM SPAM.

The Doormouse