D
Daan
The company I work for has asked me to do a little research about
website marketing. In particular: they want to know what we (as the ones
building the website) can do to make sure that the site can be found
using popular search enginges and directories, using the most logical
keywords.
Now in the old days, the META element and that sort of thing were
recommended as *the* way to promote your website, but I have the feeling
(not sure though) that that is rather outdated.
Can anyone perhaps point me to some relevant, up-to-date information
about website promotion (the faq was not of much help here)? I realize
it's a complex business, but I at least want to find out what things we
as the web developers can do (and perhaps recommend to our customers) to
maximise the 'findability' of the site.
Thanks for any help.
website marketing. In particular: they want to know what we (as the ones
building the website) can do to make sure that the site can be found
using popular search enginges and directories, using the most logical
keywords.
Now in the old days, the META element and that sort of thing were
recommended as *the* way to promote your website, but I have the feeling
(not sure though) that that is rather outdated.
Can anyone perhaps point me to some relevant, up-to-date information
about website promotion (the faq was not of much help here)? I realize
it's a complex business, but I at least want to find out what things we
as the web developers can do (and perhaps recommend to our customers) to
maximise the 'findability' of the site.
Thanks for any help.