PageRank Explained - Keeping SEO Simple

Discussion in 'HTML' started by linkswanted, Dec 27, 2007.

  1. linkswanted

    linkswanted Guest

    PageRank Explained - Keeping SEO Simple
    What is Google's PageRank? If you have ever done any reading about
    search engine optimization or were just curious how you can get your
    site to the top of the Google search engine results, understanding
    PageRank is vital. I'm going to introduce you to the basics of
    PageRank and also provide a brief discussion on how much you should
    really worry about PageRank if you are running a website or Internet
    Google's founders, Larry Page and Sergey Brin, invented PageRank and
    it forms the basis for how Google works. Google didn't become the best
    search engine in the world by chance, it became the best search engine
    because it provided the best results. PageRank is in fact the
    technology that gave Google its competitor-killing edge, a way to
    greatly improve the accuracy and validity of a search response to a
    user query.

    In essence PageRank provides a means to determine the value of a
    website for any given search term or keyword phrase. This value is
    determined by how websites link together with the more popular (and
    theoretically better) sites receiving more links. It's these incoming
    links that help the site have a high PageRank value and thus display
    higher up in search results.

    Let's read how Google explains their PageRank system:

    PageRank relies on the uniquely democratic nature of the web by using
    its vast link structure as an indicator of an individual page's value.
    Google interprets a link from page A to page B as a vote, by page A,
    for page B. But, Google looks at more than the sheer volume of votes,
    or links a page receives; it also analyzes the page that casts the
    vote. Votes cast by pages that are themselves "important" weigh more
    heavily and help to make other pages "important."

    Important, high-quality sites receive a higher PageRank, which Google
    remembers each time it conducts a search. Of course, important pages
    mean nothing to you if they don't match your query. So, Google
    combines PageRank with sophisticated text-matching techniques to find
    pages that are both important and relevant to your search. Google goes
    far beyond the number of times a term appears on a page and examines
    all aspects of the page's content (and the content of the pages
    linking to it) to determine if it's a good match for your query.

    The key rule to understand is that it is a combination of variables
    that determine how well your site performs in Google. These are the
    most important variables to worry about:

    Incoming links to your site.
    The relevancy (to your site's theme) of the pages linking to your site
    and the PageRank of these pages.
    The keywords that other sites use to link to your site.
    The keywords on your website in particular in places like page titles
    and headlines.
    Some of those factors you can control, others you can manipulate but
    not directly control. The important thing to understand regarding
    PageRank is that all those variables will determine how high your site
    shows up in search engine results. PageRank is the name for the
    technology that ranks sites and includes all those variables and many

    PageRank Numbers - The Little Green Bar
    If you install the Google Toolbar into your browser you can choose to
    switch on the PageRank display (it's in the options). This will make a
    little green bar appear above web pages you visit. The green bar
    represents the PageRank of the page you are viewing in your browser.
    The ranking starts at 0 (no ranking) up to 10, the highest ranking and
    can be blanked out completely if the page has been banned from Google.
    If you don't want to use the toolbar you can try this free PageRank
    lookup tool to find the ranking for any web address.

    Google created quite a storm when it launched its green PageRank bar.
    Webmasters became obsessed with methods to increase their PageRank and
    high PageRank sites started selling text links for hundreds of
    dollars. A link from a high PageRank page, from a PageRank 7, 8, 9 or
    10, has been known to make lower PageRank pages increase a full
    number, even two if the incoming link is from a PageRank 10, and there
    is no doubt it is good for search engine rankings.

    The problem with PageRank being displayed in a little green bar is
    that it is very hard to really gauge how valuable a ranking is. The
    Google PageRank technology is complex containing many variables, some
    of which I mentioned above, and to interpret a number from 0-10,
    especially when only Google really knows how it works, is difficult.
    Worse still, the visible representation, the green bar that the public
    can see, only changes on a quarterly basis, while the real PageRank of
    a page changes on a daily basis. Most of the time you are looking at a
    very outdated ranking value.

    PageRank paranoia is an issue that every webmaster may fall victim to.
    There are rumours that Google will be changing the PageRank system
    because they are not happy with how it is being manipulated and
    interpreted. As a rule of thumb, watch the green bar with interest but
    don't take it too seriously or spend too much time trying to force it
    to increase (staring and yelling at it will do you no good, trust me
    on that one).

    The Randomness Of PageRank
    Search engine optimization experts actively track PageRank and
    investigate things like page backlinks to try and work out what the
    top search engine ranked sites are doing right so they can replicate
    and then surpass them in the rankings. This is a very good strategy
    for any person running a web business looking to improve their search
    ranking. There is no need to reinvent the wheel - copy what works and
    do it slightly better than the competition.

    This is all good in theory, but unfortunately there is a good amount
    of randomness in PageRank and search engine results. Google of course
    would argue that it's not randomness and their PageRank system is
    merely using algorithms that we don't understand, and no doubt that is
    true, but for the human webmaster trying to get traffic, PageRank and
    Google can be baffling sometimes.

    There are instances of high PageRanked sites having little to no
    backlinks. Given that incoming links are one of the most important
    variables used in PageRank calculations you have to scratch your head
    and wonder how a site with no links could have a big green bar.
    Google's own backlink lookup tool (see this article - Beginners Guide
    To Backlinks - for details) is another phenomenon that search engine
    experts often choose to ignore rather than try and evaluate.

    Thankfully the randomness of PageRank can result in positive outcomes
    as well, with your sites jumping high into search results in places
    where you wouldn't expect it. The only consistency is randomness but
    there is logic that can be followed and smart search engine
    optimization practices that when implemented well will work. Just
    don't expect it to work precisely how or when you want it to.

    What You Should Know And Do About PageRank
    This advice I offer from experience as an avid PageRank chaser and
    search engine optimizer. The key to gaining PageRank is to ignore it
    and focus on the variables that control it.

    Having people link to your site has always been a good thing and
    PageRank was in fact a result of this. Don't get confused with the
    order of things, first came the Internet and links and then came
    PageRank. Focus on amassing quality incoming links from quality sites
    relevant to your site. This practice will naturally improve your
    PageRank and also increase the amount of visitors coming to your site.
    Don't get bogged down chasing links from only high PageRank sites or
    waste energy adding links from just any site willing to link to you.
    Do things naturally and your site will grow naturally.

    Learn about the importance of keywords. My SEO articles will help you
    with this. Keywords play a crucial role in bringing the right type of
    traffic to your site but you should never spend half an hour in front
    of a computer trying to come up with the perfect title for your
    article. Name your content logically and think about what search words
    your audience would use to find your article and you can very quickly
    and easily develop good keywords without spending hours and hours
    tweaking every little phrase and heading. See what your competitors do
    in regards to keywords if you are completely lost.

    If you build a good website with good content, always keep in mind
    your important keywords and proactively work every day to earn and
    create new backlinks to your site you will improve your PageRank. The
    best sites with the highest PageRank never worry about PageRank, they
    simply keep churning out content that people love to link to. This is
    a strategy that every webmaster and Internet entrepreneur should
    emulate for success online.

    Internet Business Coach
    linkswanted, Dec 27, 2007
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