First of all thanks Carol for taking the time to answer my post.
Not a problem.
[snip]
A site I'm interested in purchasing I *estimate* has, say 500 hits per day?
The formula I might use to calculate its value looks something like this:
500 hits * .02 click thru rate *$0.18 average click pay * 365 days per year
= $657 per year - 150 per year in expenses = $507 in profit.
If the site was a content site that needed almost know updating each year
than as an investor I would very happy to Pay $500 for the site. Some
investors would say a buisness with little maintenance and a strong
possibility of coninuing forward for several years would be worth 5X
earnings. or roughly $2,500. I would not pay that much, but maybe some
people do.
Any idea what a 500 click a day ssight would be worth? $500? $2500? more?
less?
Hard to say what a 500 click a day site might be worth. I know you are
trying to use an average amount per click but that isn't really the
way o go - could be setting your expectations up higher than they
should've been to begin with.
The two things that determine how much your site will make - whether
it is 500 click a day or higher/lower than 500 clicks a day :
1. Your content offered. If the content sucks - or something that
people may have read elsewhere already [nothing interesting or new] -
then folks may leave, to find the type of content they are seeking,
without clicking on any of the ads offered.
2. The type of audience your content is attracting. Some content
attracts a large number of folks but those folks not equating out to
high clicks on the ads - because your content is not aimed at
attracting in people thinking about "buying" [so why would they click
on an ad you offered?].
So really does depend on the content offered adn how you offer it. If
you have 250 words on a page but 15 ads shared - may turn off folks
that way too. You would get some clicks- don't get me wrong - but they
may be sparodic [in frequency and in value - to you]. If you are
presenting, say, an Web design tutorial then people, that you are
attracting in, may not click on ads for web designer's services or -
due to having a copy of DW or whatever already - not clicking to
purchase a copy of those programs.
And then, with something like Adsense or Adsense similar programs
offered elsewhere, that uses your contents to determine the ads shared
- you will want the ads targetted to YOUR content and not have a
dating, people finder, or a "background check" ad showing up on a page
about where you are sharing how to add a background image to a web
page.
This isn't even considering the thoughts of if your traffic is 95%
from the search engines or 35 to 45% returning traffic - as returning
visitors [or regulars to your site] is theorized to, after a while,
may be able to 'tune out' the advertising shared or, after the 2nd or
3rd visit, not be as inclined to click on any ad offered on your
pages. Or that certain content is rumored to share better pay-out ads
than other content.
I have two sites that I handle the advertising identically on [in
terms of quantity and placement]. Unique Visitors amounts not shabby
and both seem to equal footing on 'returning visitors' thoughts [about
30% are 'regular readers' or following links from other sites - rest
comes from search engines]. BUT their themes or topics are vastly
different - one is humorous while the other is serious. One of them
does fairly decent with - the other, however, gets maybe 5 clicks a
month on the ads and most of those being the amazon links offered to
books or certain music CDs [I went the Individual Links route with
Amazon]. I am debating scraping all but the amazon links from the one
site - people, the site attracts, seem to be kinda ok considering a
music or book selection recommendation but not interested in much else
offered 'for their consideration'.
I realize I am left to guess about the true number of hits, but I think I
can get a rough idea by googling link:
www.domain.com and checking the
*quality *of *links, and generall checking of links, search engines,
checking key words etc. could give me a rough idea.
I would advise reading through forums aimed at Adsense - as some of
the tips shared for that are quite good to mull over when looking at
your Amazon affiliate selections/handling on your pages. Some
information shared doesn't go into specifics like how many hits or
click throughs but discusses placement and such thoughts that you may
find helpful also or just worth mulling over on your side.
Some people have managed to make a nice sum of money through it - some
have to wait 6 to 9 months for a check. Those who make a _really_ nice
sum will share that most of them have tightly and nicely niched their
contents so part of their success stems back to that [in their
opinion]. WebMasterWorld is one place you can sit, with a cup of
coffee or bottle of soda pop, to read through myriad of posts and
threads about the topic.
But if you read about someone making a $100 a week; read it but don't
let that have you become overly optimistic or pessimistic either. Each
site is different, content and handling wise, even if that other
person has a site about the same topic as yours.
Carol
