SEO Webmaster landscape changing

Discussion in 'HTML' started by cpc, Sep 20, 2006.

  1. cpc

    cpc Guest

    SEO Webmaster landscape changing

    Anyone who has been doing SEO for any length of time could tell you
    that the landscape of what works and what doesn't is constantly
    changing. Each year, if not each day, it gets harder and harder to
    achieve high rankings for websites in a competitive market. Gone are
    the days when all it took was a few hundred doorway pages and a paid
    inclusion program to achieve top rankings. Now the demand is for
    relevant websites that actually deliver on the users' needs.

    Not too long ago what was allowed and even rewarded by search engines
    was nothing short of spammy techniques. Doorway pages were the norm on
    many websites as well as hidden text and invisible images that linked
    to those auto-generated content pages that made no sense to the human
    visitor. It was fairly easy to get rankings by simply mixing those
    spammy techniques with a good title tag on the home page of the site.
    Competition was minimal to say the least because there were many site
    owners who knew nothing about SEO and they definitely weren't using it
    to rank their sites.

    Nowadays things have moved towards a more honest, yet more competitive
    approach to achieving rankings. Many site owners are starting to take
    notice of this thing called SEO and are taking action. Each market now
    has its fair share of knowledgeable competitors that are making it more
    and more difficult to get a site ranked using honesty and 'playing in
    the middle of the sandbox'. Quality content, good site architecture and
    relevant link partners are all important to achieving rankings. It's
    also important to have customized title and description tags for all
    the pages within the site. Hidden links and doorway pages will get you
    black-listed by the search engines in no time, so these types of speedy
    solutions will only hurt you in the long run.

    Many times the temptation to use the latest trick to achieve rankings
    quickly will be too much for a site owner or webmaster to deny. They
    are often lured in by forum postings or articles that promise results
    and forget to explain the danger involved. The possibilities of fast
    high rankings often stamp out common sense in situations like this.
    Common sense would tell them that search engines want to deliver
    quality, relevant sites to the user and they do not want to reward
    spammers. No longer should it be about the latest trick to deceive the
    search engines, but it should actually be about improving a site so
    that people will want to visit , will want to use that website to
    fulfill their need and may even want to link to that site to let others
    know how great it is (as mentioned on

    Using common sense may seem absurd to those who follow forums or have
    'black hat' tendencies, but it works. The results may not be as quick
    in coming, but the longevity of the rankings once they are achieved is
    much greater than short term benefits. By remembering that search
    engines only want to deliver quality, relevant sites, people can easily
    figure out what it will take to improve their own sites enough to be
    noticed and rewarded by the search engines. Checking to see if the
    server the site is hosted on is block listed, reviewing the content,
    title tags and meta tags on the site and making sure there are no
    technical issues that could stand in the way of rankings is a good
    start. It is important to not associate the site with anything spammy
    to ensure that once rankings are achieved they will stay longer than an
    index cycle. It is also just as important to make sure the site is
    delivering whatever the user is anticipating when they click through to
    the site.

    As the search engines and the expectations of users change, so should
    the thinking of anyone responsible for doing SEO on a website. Common
    sense should be their focus instead of the old game of figuring out
    what trick will deceive the search engines and result in temporary high
    rankings. Search engines and users are expecting quality and no longer
    have a high tolerance for bad results. Site owners, webmasters and SEOs
    alike should take note of that and do their best to deliver what is
    cpc, Sep 20, 2006
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