Discussion in 'C Programming' started by Submitthings sv, May 24, 2012.

  1. Companies also must assess risk versus reward when branding a product
    upgrade. On the one hand, changing the brand name may induce
    excitement among prospective consumers who value new bells and
    whistles over small improvements. On the other hand, customers may
    worry that new features pose the risk of new glitches and a steep
    learning curve. It's important for a firm to predict the likelihood of
    risk aversion in its branding decision. Sometimes this is an
    unpredictable matter of a consumer's individual personality; for every
    Cautious Carl in the world, there's a Risky Rita. But many times, it's
    a matter of the situation at hand.
    Submitthings sv, May 24, 2012
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