Bob said:
I am making use of two <h1> tags.
Does your document have two first-level headings, i.e. texts that stand
as headings for the entire page?
One is for a banner at the top of
the page and the other is for the topic title in the text part of the
page.
Apparently you don't have two first-level headings. A "banner" is
probably something used throughout the site, so it isn't a heading for
this page. It's probably something logo-like, or like a stamp you put
over all pages; there's no specific markup for such things, so just
How do you think this will affect the search engines weighting of the
<h1>'s in terms of SERPS?
You have already made your guess, haven't you?
You are trying to fool search engines into treating something as more
important by wrapping it inside h1 markup. Well, search engines tend to
be clever, and get more clever, so at the end, _you_ will be fooled.
In fact, you probably already are. Making something <h1> probably
increases just its _relative_ weight inside a page in search engine
processing. So instead of letting the specific content of each page
bubble up naturally, you confuse the process with incorrect markup.
Two h1 elements could make sense in a bilingual document for example, but
this is a rare exception.
Normally when a page has more than one h1 element, none of them is
appropriate.
<h1><a href="workplace-ergonomics.html" title="Ergonomics">ERGONOMICS</a>
- <a href="human-factors.html" title="Human Factors">HUMAN FACTORS</a> -
<a href="user-interface-design.html" title="User Interface Design">USER
INTERFACE DESIGN</a> - <a href="user-interface-design.html"
title="Usability Testing">USABILITY TESTING</a></h1>
<h1 class = "head">Welcome to Usernomics - The Usability Company</h1>
Need I say more? A usability company reducing the usability of their main
page in an attempt to mislead search engines. With navigation bar
inserted into a heading, with SHOUTING. And asking the public to help
in misleading search engines more, i.e. to do more tricks to get
competitive benefits over their competitors with dishonest means.
If I wanted to help in such matters, I'd at least expect to get paid.