You are comparing a non-word hexcode URI to an extremely badly thought
out
URI. I don't see how this makes any point. The problem here is not
with human capacity for memory, but with rnib.org's webmaster for very
poor URI design.
And look how many times it has "public" in the URL! I'm guessing it must
be a public document
I had considered setting up something like tinyurl where you could have
a redirection service but choose the text that goes after the domain.
So for example you could register domain.com/photos (where domain.com
is the redirection service) and have it redirect to eg your photos
page. (This was done in the past with the go.to and other similar
domains and may still be offered by some services).
The main issue I saw with this is the when I looked at the number of
people using the tinyurl service. The homepage states it gets 180m hits
a month which works out at an average of 70 per second. I'm guesing
with a free service like that where people rarely look at the homepage
(where the advertising is) it's going to be hard to just cover costs of
offering such a service if it gets so popular. But then maybe I'm
wrong...