Google relies heavily in its algo on inbound links. New sites don't
get heard of as they don't have, not surprisingly, the same amount of
inbound links as old existing and well-established sites. If you do a
link campaign, adding a few links a week, the existing sites, given
the prominence they already have, will easily match that. So they
always stay up, and you always stay down.
I have to say that is an overly pessimistic view of things.
Sure, as the web grows it's going to become harder to get noticed. That's
just the way things are. If I decided to go into the fast food industry, I'd
have to overcome stiff competition from the likes of McDonalds. If I wanted
to set up an online gambling website then I'd face equally stiff
competition. But there are too many gambling sites out there already. Who
cares if another one pops up?
In the majority of cases it's still perfectly possible to get a decent rank
in Google's results. It's hardly rocket science. All you have to do is:
1. Follow Google's guidelines:
<
http://www.google.co.uk/webmasters/guidelines.html>
2. Produce something that people might actually find interesting or useful.
I don't know what your approach is, Bill, but it seems to me that most "SEO
experts" put all their effort into trying to run rings around Google, and
spend no time whatsoever trying to make websites more interesting or useful.
Phil
