How to use Server.HtmlEncode in DataGrid Bind

[Makarand]

Hi All

As we use Server.HtmlEncode method when assigning values
to other web controls, i want to do HTMLEncoding while
data is binded to DataGrid. How can I acieved this.

Basically if the data which i am binding is having
something like '<B>XYSADK</B>' then while showing it on
the form it shows XYSADK in BOLD letter, I want to avoid
it and it should be <B>XYSADK</B>.

Any help in this matter is welcomed

Regards
Makarand