Overture/Yahoo & Google PPC referral tracking

Discussion in 'ASP .Net' started by Ben Fidge, Sep 5, 2006.

  1. Ben Fidge

    Ben Fidge Guest

    Hi

    My customer has signed up for Yahoo/Overture and Google PPC (Pay Per Click)
    and I need to be able to track what sessions are referred via them. It
    appears that referrals from Yahoo/Overture pass certain parameters in the
    querystring such as "OVRAW" and "OVKEY". Does anyone know if this can be
    100% relied upon or is there a better way of achieving what I want to do?

    My customer also signs up for Google Adwords and I could do with being able
    to reliably determine which referrals come from where if possible.

    Any advice most gratefully received.

    Ben
     
    Ben Fidge, Sep 5, 2006
    #1
    1. Advertising

  2. Ben Fidge

    Winista Guest

    I think all advertisers allow the site to specify a landing page for the ad.
    This is usually the way to track the referals.

    "Ben Fidge" <> wrote in message
    news:OS%...
    > Hi
    >
    > My customer has signed up for Yahoo/Overture and Google PPC (Pay Per
    > Click) and I need to be able to track what sessions are referred via them.
    > It appears that referrals from Yahoo/Overture pass certain parameters in
    > the querystring such as "OVRAW" and "OVKEY". Does anyone know if this can
    > be 100% relied upon or is there a better way of achieving what I want to
    > do?
    >
    > My customer also signs up for Google Adwords and I could do with being
    > able to reliably determine which referrals come from where if possible.
    >
    > Any advice most gratefully received.
    >
    > Ben
    >
    >
    >
     
    Winista, Sep 5, 2006
    #2
    1. Advertising

  3. Ben Fidge

    Ben Fidge Guest

    Hi Winista

    Thanks for your response. Can you elaborate on this further please.

    Ben


    "Winista" <> wrote in message
    news:ueb$...
    >I think all advertisers allow the site to specify a landing page for the
    >ad. This is usually the way to track the referals.
    >
    > "Ben Fidge" <> wrote in message
    > news:OS%...
    >> Hi
    >>
    >> My customer has signed up for Yahoo/Overture and Google PPC (Pay Per
    >> Click) and I need to be able to track what sessions are referred via
    >> them. It appears that referrals from Yahoo/Overture pass certain
    >> parameters in the querystring such as "OVRAW" and "OVKEY". Does anyone
    >> know if this can be 100% relied upon or is there a better way of
    >> achieving what I want to do?
    >>
    >> My customer also signs up for Google Adwords and I could do with being
    >> able to reliably determine which referrals come from where if possible.
    >>
    >> Any advice most gratefully received.
    >>
    >> Ben
    >>
    >>
    >>

    >
    >
     
    Ben Fidge, Sep 5, 2006
    #3
    1. Advertising

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