Overture/Yahoo & Google PPC referral tracking

[Ben Fidge]

Hi

My customer has signed up for Yahoo/Overture and Google PPC (Pay Per Click)
and I need to be able to track what sessions are referred via them. It
appears that referrals from Yahoo/Overture pass certain parameters in the
querystring such as "OVRAW" and "OVKEY". Does anyone know if this can be
100% relied upon or is there a better way of achieving what I want to do?

My customer also signs up for Google Adwords and I could do with being able
to reliably determine which referrals come from where if possible.

Any advice most gratefully received.

Ben

 

[Winista]

I think all advertisers allow the site to specify a landing page for the ad.
This is usually the way to track the referals.

 

[Ben Fidge]

Hi Winista

Thanks for your response. Can you elaborate on this further please.

Ben