Need urgent help with datagrid display

[joelmortin]

I have a stored proc that return the data in the attached image called sql_dataset.GIF

The proc name is called "sp_getReport"

Results I'd like to have is a screen shot @ "results_I_want.GIF"
Here's the markup

<table width="450" border="1">
                <tr>
                    <td></td>
                    <td></td>
                    <td bgcolor="Gray">Tru_Name A</td>                   
                </tr>
                 <tr>
                    <td bgcolor="Gray">Cust_Name A</td>
                    <td>Low</td>
                    <td bgcolor="Gray">LowPrice A</td>              
                </tr>
                 <tr>
                    <td></td>
                    <td>High </td>
                    <td bgcolor="Gray">HighPrice A</td>               
                </tr>           
           </table>

Bascially I'd like to display information by Cust_Name (row) with LowPrice and HighPrice by Tru_Name (columns)

Each Cust_Name row with LowPrice and HighPrice must loop
The same is true for Tru_Name

Please provide guidance on how to accomplish this in vb

Thank you very much for your help in advance.

Joel