Whitecrest said:
Here let me say this again using smaller words...
Any source I give you, you will say is not a good source. So I give you
real world examples. You didn't like that. Gee.. shocker there...
What you do for a living: Work for un-named clients in the "music business"
What I do for a living: Work for a company that does usability work for
places like Nextel, National Cancer Institute, Geico, AOL, IBM, US Army.
What you do for fun: proselytize about how much you know about "marketing"
What I do for fun: read usability studies. I have a stack of them 8-inches
high right now.
Who your colleagues are: other morons who think that they can *guess* about
what users like.
Who my colleagues are: people who actually *test* to see what users like.
Here's a direct cut & paste from an e-mail I received from a friend at
Dartmouth:
I have been doing some usability testing for a local hospital and we have
been fortunate to have participants with no familiarity with the web all the
way to self-described experts. We tested pages where external links opened
in a new window and pages where external links opened in the same window.
Nobody had trouble navigating when links opened in the same window. Many
people had trouble navigating when links opened in a new window.
Here are some other observations from these sessions:
-Most everyone used the back button to navigate the site and not the site
navigation links.
-Many people didn't notice when a new window opened, even when the page
explicitly indicated that links would open in a new window.
-Many people were unable to get back to the main site when a new window
opened because the back button did not work.
I have long thought that people get disoriented when following links and
that I, as the designer, had to build in ways to help people keep their
bearings. So I've done the javascript popups and the target="whatever". But
from watching people work with the web I am starting to think that people
don't really notice when they go from one site to another, and that they
also don't really care. They are questing for information and don't much
care where they get it. The damage done by trying to be helpful and impose
"context" is much greater than that done by leaving people to make their own
way.
The browser allows people to open links in a new window, as it allows then
to control type size and window width. I think this is another one of those
instances where we need to let go and give control to users.
[Name Protected],
Dartmouth College
-Karl