i recently visited a website through google search. When clicking the link I received a pop-up claiming Comcast waned to reward me for being a loyal customer. Leading me to believe the site had been hacked. However, I decided to type the direct url and the page loaded with zero interference. Is it possible to hack the referring path between google and a website? Is that what I ran into? If that is the case, I’m guessing if you wanted to create a non-malicious hack you could hack the same path insert a false referral page and analytics would log this false page as the referral instead of logging google organic as the traffic source?