Its seems to be that there is a real difference between a ³professional²
looking Web page and an ³amateur² looking one.
The difference is evident to me too.
As a professional web person who also makes personal pages as an
amateur, then I'd say the differences in my personal context are:
Professional:
Advertising. An over-supply of stroboscopic eye candy, to a level that
can induce an epileptic fit at 20 paces.
Content is near invisible (see comment on advertising)
Slavish and mindless compliance to some pointless corporate standard,
thought up by some marketing muppet.
No metadata, no search, poor navigation
Easy access (time and people) to graphic designers, so image work is
of high quality.
Amateur:
Content. Why else would I be doing this ?
Obsessive compliance with technical standards, in case anyone from
c.i.w.a.h ever finds it.
Metadata. No search - that's what Google is for.
Minimal graphics. I haven't got the time to fool around.
Incomplete !