And when they realise what's happening, they won't. I always explain
to clients these days that Google's a mess, why it is, and why they
shouldn't expect the results from it that they might reasonably have
done, say, around a year ago.
I wouldn't go as far as the above. Google has changed from how it was
say a year ago where you could predict with good optimisation and
links a new site would start to obtain good SERPs (the hard ones) at
around the 3 month mark. Recall the second Lingerie site of mine that
was hitting 2500 unique visitors a day after about 10 weeks at the
beginning of this year.
Now it's taking over 6 months for big things to happen for new sites.
It's difficult to say why, but if you think in terms of those buying
links for PR what they will find now is their investment doesn't
result in any appreciable gain for 6+ months!
Could be argued Google is trying to stop site owners taking advantage
of flaws in their algo. It used to take about 3 months, which isn't
that long to wait and affordable for even small businesses to buy
enough high PR links to get more than enough traffic to make it
worthwhile.
Now you have to be much more patient and are not 'guaranteed' the same
sort of predictability as before even after the 6 months. Got a quote
request recently from someone who had purchased site wide links to
several of their sites. This was thousands of links ranging in PR up
to PR8 (so very good links). They had been waiting over 5 months for
their SERPs to improve with no sign of improvements.
I checked out the SERPs of the other advertisers on the sites where
the site wide links are and it was the same story for them all! Very
costly for no gain.
Doesn't seem so bad for older sites (created January or earlier) they
can still get into the top few pages within a few months.
I'm having the same problem with some of my newer sites, I've added
over 60,000 new pages since mid February this year, only over the last
couple of months are the oldest of the new sites (if you get my
meaning) are beginning to climb the SERPs. So now seeing the sites in
the top 50 for the harder SERPs after 6 months, where before it was 3
months.
It wasn't bad the last 6 months, it's not like there were no visitors
since the easier SERPs gave visitors, but progress was like walking
through treacle!
This one
http://william-shakespeare.classic-literature.co.uk/ is
created Feb 28th is just over 7 months old. Average daily visitors-
Oct 2004 - ~570
Sep 2004 - 483
Aug 2004 - 346
Jul 2004 - 300
Jun 2004 - 367
May 2004 - 214
Apr 2004 - 49
Mar 2004 - 38
Feb 2004 - 4
Total visits in 7 months 61680.
First 3 to 4 months was terrible!
This one
http://www.charles-dickens.org is 4 months old yesterday.
Average daily visitors-
Oct 2004 - ~160
Sep 2004 - 135
Aug 2004 - 111
Jul 2004 - 112
Jun 2004 - 54
Total visits in 4 months 1 day 13922.
Not very impressive considering the links to the sites, but the older
one is doing OK and as long as the upward trend continues I'll be
happy with it since the SERPs available for Literature sites tend to
be low traffic. Looks like the newer site is starting the slow climb
to the top as well, to early to be sure though.
If I can get any of these sites to 3000 unique visitors a day I'll be
doing well. Though I know there are people reading this who are
running successful sites on less than 500 visitors a day, so I suppose
it's what you consider a success.
I'd be interested to see the average daily visitor numbers for others
sites created this year?
David